In My Write Mind
11.06.2004

From the Archives...

Sometimes it's fun to see how far you've come with your skills. Below is something I wrote over three years ago for the now-defunct Netnoir.com.

See what cleaning out your folders can do? LOL

Commercial Review

FREESTYLE
www.nikebasketball.com
by William I. Dawson

Take a hot beat by rap stalwart Afrikaa Bambaatta, the best athletes the hardwood and blacktop have to offer, and a one-camera shot and what do you get?

Perhaps the best television commercial ever made.

Nike’s new offering, “Freestyle”, has it all: it marries an addictive beat with male and female basketball players at their best, performing tricks with a basketball that rivals anything ever seen at a Harlem Globetrotters event. Forget NBC--THIS is “must-see TV.”

Combining NBA Generation Y with playground Generation Y-Not, this commercial embraces and showcases all that is hip-hop while subtly selling shoes. In fact, Freestyle has already crossed over like a young Tim Hardaway, producing a full-length video of the commercial that’s currently running on BET and MTV. A compilation CD, with beats also provided by Bambaata, will be in stores this summer.

And it’s not just the basketball; it’s the fun they seem to be having. The creativity shown by this collection of athletes no doubt far surpassed anything that Nike was shooting for with this ad. From the group break-dancing to Darius Miles’ “Crip Walk” to Sheryl Swoopes doing “The Snake” to the synchronized dribbling, this commercial transfixes audiences and makes you stay in your seat awaiting what will come next.

So whether you enjoy it behind the back, through the legs, over the head or spinning on the finger, after watching this spot, I’m sure you’ll agree that Nike has, with “Freestyle”, provided a creative slam dunk for the ages.

scribbled by Will at 11/06/2004 05:49:00 PM
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Mind Droppings

I write entirely to find out what I'm thinking, what I'm looking at, what I see and what it means. What I want and what I fear. (Joan Didion)



The Write One


Will. Lefty. Since Summer 1971.
Over the next six months, I'll be saying some hellos, some goodbyes. Living, laughing, growing. Don't.miss.a.word.
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